A strong majority of consumers say being able to see 3D images of prospective purchases online makes them more likely to buy those products, more likely to consider them high quality and less likely to return them, according to an Autodesk, Inc. (NASDAQ:ADSK) Design Survey conducted in early June.
“The business takeaway is clear: 3D is now mandatory table stakes for doing business – it’s expected by consumers embracing 3D images in movies, games and, soon, TVs and computers”
At the same time, more than two-thirds of respondents suggest they would like to learn about products through 3D images that can be zoomed in and out, and they prefer web sites that allow them to see how a product works in the real world before they purchase.
“The business takeaway is clear: 3D is now mandatory table stakes for doing business – it’s expected by consumers embracing 3D images in movies, games and, soon, TVs and computers,” said Robert “Buzz” Kross, senior vice president, Manufacturing Industry Group at Autodesk. “The good news is affordable 3D visualization tools that drive sales and boost margins for merchants and manufacturers are now available to give consumers what they expect.”
Among the findings on 3D visualization and probable consumer behavior in a survey conducted by Infogroup’s Opinion Research Corporation (ORC):
“There’s a mother lode of strategic business lessons in these results. Basically, 3D is the new business normal,” said Kross.