FARO UK exhibits at Autosport Engineering 2011


FARO, the world’s leading provider of portable measurement and imaging systems, and member of the Motorsport Industry Association (MIA) will be exhibiting at the Autosport Engineering Show from 16th to 17th January 2011 at the NEC in Birmingham.

Autosport Engineering is a two-day trade only specialist area within Autosport International for technical suppliers to the motorsport industry. Areas represented include engine testing, racing components, race shop tools & equipment, fuel systems, set-up equipment, electronics, hydraulics, composites and many more.

“Autosport Engineering is a very important show for us regarding the automotive and motorsport industry,” said David Homewood, Area Vice President of Sales for the UK, France and Benelux. “FARO is very strong in this sector and the exhibition will give us the opportunity to reach a broad audience. We will be showing our whole range of measuring arms and portable scanning systems, including the new FARO Laser Scanner Focus3D which has been launched recently. Our portable 3D measurement devices are very often used in the automotive and motorsport industry. For this sector, it is important to be on the forefront of technology and to guarantee that the quality of parts, composites and the car itself meet the highest standards.”

Visitors will have the chance to see live demonstrations of FARO’s portable measurement systems. “Our aim is to make people realise how quick and easy measurements can be carried out. Many of our customers used stationary measuring equipment before switching to our portable systems,” David Homewood explained. “Their lead time is reduced while quality standards are improved by using our systems after a few weeks already. This guarantees a very fast ROI.”

One of FARO’s customers, McLaren Racing, have been using FARO technology for more than 10 years, and it’s become an invaluable part of their measuring and quality control process.
“Formula 1 is an environment that’s intrinsically response-critical: as a business, we’re always looking at ways to improve efficiency and increase productivity in order to speed up our manufacturing process. In this respect, FARO has been essential: we’re now able to monitor and measure up to 1000 individual components each week – and that had a considerable effect on our ability to respond promptly to any developments within our organization,” Jonathan Neale, Managing Director of McLaren Racing explains.

“But it’s not just about speed of response: our need to create more sophisticated aerodynamic surfaces has made it far harder to rapidly read and measure tolerances using conventional measuring devices. As a result, we’re now able to do things using FARO technology that we simply couldn’t do before.”

Other customers from the motorsport sector include AUDI, BMW, Ferrari, Fiat, HEGGEMANN autosport GmbH, Honda, ORECA, Pons Racing, Porsche, Renault and Seat.

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