Bluebeam Software has won two PRism Awards from the Public Relations Society of America, Los Angeles Chapter (PRSA-LA) in the Brochure and New Product/Service Launch - Business to Business categories. This annual contest recognizes outstanding communication and marketing programs completed for Los Angeles County-based organizations.
Both awards sprang from Bluebeam's introduction of the new version of its flagship PDF editor -- Bluebeam PDF Revu 9 -- and its advanced edition for PDF power users - Revu eXtreme. Bluebeam developed a campaign that included editorial and advertising opportunities in leading publications, a product launch at the ConExpo trade show in Las Vegas to target current and potential customers, and an edgy marketing strategy, including a CD wallet brochure, using "eXtreme" as the theme and incorporating visuals such as muscles, tattoos, rust and sheet metal.
"Bluebeam's eXtreme campaign resonated deeply with our customers," said Stephani Haynes, Bluebeam Software VP, Global Marketing. "All of the campaign elements reflected the tough, edgy and hardworking attitude embodied by our products, company and customers' work ethic. We're thrilled with the success of this campaign and honored to receive these PRism awards from PRSA-LA."
For more information about Bluebeam Software's PDF creation, markup and editing solutions for architecture, engineering and construction professionals go towww.bluebeam.com.