Refreshed Hexagon Metrology Brand Represents Closer Strategic Alignment with Parent Company Hexagon and New Market Positioning
Hexagon Metrology today launched its new corporate branding, including a refreshed company logo and updated brand strategy. The new brand more closely aligns Hexagon Metrology with the strengths and synergies of its parent company Hexagon, a leading global provider of design, measurement and visualization technologies.
As part of the rebranding effort, Hexagon Metrology has repositioned its brand strategy, and will now serve as the primary presence in the metrology marketplace while still retaining its iconic product brands. By raising awareness of the Hexagon Metrology brand, the company seeks to promote new growth opportunities as the global customer base associates Hexagon Metrology’s strengths as a company to its entire portfolio of measurement and inspection products.
“Looking toward the future, our core competency can be summarized by proven solutions, customer services, a wide selection of software, precision sensors, and extensive know-how in the sectors we serve,” said Norbert Hanke, President of Hexagon Metrology. “This new chapter in our history is an affirmation of our continued commitment to helping customers reinvent today, outpace change, and solve problems for tomorrow.”
Building upon the company’s nearly 200-year history in the metrology industry, the new brand emphasizes the technological leadership Hexagon Metrology provides to some of the world’s most critical industries.