NEWS

Vitamix to Accelerate New Product Introductions with PTC

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PTC (Nasdaq: PTC) today announced that Vitamix is streamlining its industrial design and engineering processes through PTC Global Product Development. By using PTC Creo® to develop new products, Vitamix is enabling faster design decisions and aiming to cut product design times by 25% while still manufacturing high-quality, innovative products. The company is also now implementing PTC Windchill® to further expand engineering and operational efficiencies by enabling secure sharing of product information across a highly distributed design team. 

Vitamix manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. The company is widely recognized among consumer product publications for quality and innovation. A longtime PTC customer, Vitamix relies on PTC Creo to allow its engineers to quickly and easily design new products with more consumer-focused variants.

Vitamix Professional Series 750 Blender
Vitamix Professional Series 750 Blender

"It is all about efficiency in innovation," said Greg Moores, vice president of engineering, Vitamix. "I want my engineers and designers spending their time designing the best blenders in the world - not struggling with the design toolkit. PTC Creo is optimizing our design processes while fueling new product development."

Having an efficient and easy-to-use design solution has also helped lead Vitamix to a point where it is strategically poised for new growth. With the solid PTC Creo footprint already in place, Vitamix is now in the process of implementing PTC Windchill. By adding PLM to manage the new product development process, Vitamix is further driving its commitment to manufacturing premium products with the highest performance and durability.

"Incorporating PTC Windchill into our system to manage all product and project data is our biggest strategic initiative in the coming year," added Moores. "As we look towards new innovations, our annual output of new products is now going to be driven by PTC Creo and PTC Windchill. We believe, with that pairing, that we can reduce time to market by 30 percent." 

"Vitamix is already a market leader, largely a result of their continuous product innovation," said Brian Thompson, vice president of product management, PTC. "We are excited to work with them as they begin to recognize the power of leveraging PTC Creo and PTC Windchill together."